Performance
Metrics
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Time
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Privacy & GPC
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Conversion Attribution
Platform Breakdown (7 days)
No CAPI events in the last 7 days.
Enable Meta / Google / TikTok Conversions API in Site Admin → Integrations on any campaign to start firing server-side events.
Recent Events
No CAPI events yet — events will appear here as leads fire.
Call Tracking
Provider Breakdown (7 days)
No calls tracked in the last 7 days.
Connect CallRail, Twilio, or another call-tracking provider in Site Admin → Integrations.
Recent Calls
No calls yet — inbound calls will appear here as they come in.
Sites
| Site | Clicks | Invalid | Uniq | CV | CVR | CPC | CPA | EPC | Revenue | Payout | Profit | Margin | Δ |
|---|
Offers
| Offer | Clicks | Invalid | Uniq | CV | CVR | CPC | CPA | EPC | Revenue | Payout | Profit | Margin | Δ |
|---|
Partners
| Partner | Clicks | Invalid | Uniq | CV | CVR | CPC | CPA | EPC | Revenue | Payout | Profit | Margin | Δ |
|---|
Advertisers
| Advertiser | Clicks | Invalid | Uniq | CV | CVR | CPC | CPA | EPC | Revenue | Payout | Profit | Margin | Δ |
|---|
Everflow Attribution
Honor Rate (30d)
—
Mapped offer → chosen slot
Reconcile Drift
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Missing conversions (latest run)
Mapped Offers
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Routable with inbound offer_id
Last Reconcile
—
Daily @ 02:00 UTC + manual
Affiliates
—| Affiliate | Clicks | Leads | CV | Revenue |
|---|
Offers
—| Offer | Clicks | Leads | CV | Revenue |
|---|
Live Top Performers
Server-side aggregated by Everflow. Money in USD, ratios in % where applicable.
| # | Advertiser | Total Clicks | CV | CVR | EPC | Payout | Revenue | Profit | Margin |
|---|---|---|---|---|---|---|---|---|---|
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Top Mismatched Offers (30d)
Affiliate sent inbound offer_id with a slot mapping, but our waterfall routed elsewhere.
| Offer | Mismatched Count | Actual Revenue |
|---|
Partner Traffic
Match Rate Trend
Traffic by Partner
| Partner | Visitors | Matched | Match Rate |
|---|---|---|---|
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Coverage Gaps
ZIP codes with no partner coverage — potential revenue left on the table
| ZIP Code | Missed Visitors | Opportunity |
|---|---|---|
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Advertiser Traffic
CVR Trend
Traffic by Advertiser
| Advertiser | Clicks | CV | CVR | Revenue | |
|---|---|---|---|---|---|
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Coverage Gaps
Active offers with zero clicks this period — possible tracking break or dormant inventory
| Offer | Advertiser | Last Activity | Days Idle |
|---|---|---|---|
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